What is Re-Marketing.
Remarketing is a very common and popular form of digital marketing. Remarketing can be used to drive visitors further down the sales funnel to high conversions and purchases. Remarketing also helps deliver more relevant content and ads to visitors based on their behavior, interest, or needs. Remarketing gives you the ability to return leads to your website and convert them into sales.
There are different types of remarketing. that you can use to get customers back to your business. Let’s take a look at the three most popular options for remarketing leads.
Google Ad Remarketing
Google Ad Remarketing is a form of online advertising that allows you to show ads by re-targeting customers who have visited your website. One of the great benefits of Google re-targeting is that you can keep in touch with your audience even after they’ve left your website.
If you’re already advertising on Google, all you need to do is add a Google remarketing code, also known as a tag or pixel, to your site so that visitors can add themselves to your remarketing audiences through browser cookies. Remarketing ads on social media work with a tracking pixel. Place the tracking pixel on different pages of your website. When users visit and leave this page, the pixel collects their information so you can re-promote it with an ad.
Facebook retargeting is a PPC strategy of showing ads to people who are familiar with your business or who have visited your website before.
Email retargeting is one of the top tools to increase your sales lead. Email remarketing allows you to send emails to people who interact with your website. Email campaigns are widely used by professionals to attract potential customers.
Almost 65 percent of people let email marketing influence their buying process. Customers of this generation use the Internet to research their products and meet their shopping needs. All marketers are familiar with email retargeting. It is used to target specific users after visiting the website.